Terms of Service

The terms on which MaxCals provides the coaching service.

Last updated: 3 October 2026

1. Scope of service

MaxCals is an automated cardio-machine coaching service delivered over Telegram and WhatsApp. We send you a structured programme of workouts one at a time; you reply with your results; we use those results (with the help of an AI model) to adapt your next workout. The onramp programme is a fixed 6-week, 21-session block covering Concept2 rowers, ski ergs, bike ergs, air bikes and watt bikes.

MaxCals is not a personal training service delivered by a human coach in real time, and it is not a substitute for professional medical, nutritional or physiotherapy advice.

2. No medical advice

MaxCals provides general training guidance based on the numbers you report. It is not medical advice. Always train within your own capability, stop if something feels wrong, and consult a doctor before starting this or any exercise programme if you have any pre-existing health condition or concern. You are responsible for your own safety while training.

3. Eligibility and accounts

You must be at least 18 years old to use MaxCals. One account per person. You are responsible for the accuracy of the results you report; the adaptive programming is only as good as the numbers you send us.

4. Pricing and payment

  • The first workout is free.
  • The Athlete Assessment is a one-time payment that unlocks the rest of the onramp programme.
  • Continued coaching after the onramp (workout 22 onwards) is a paid subscription: Monthly, 6-Month or Annual. Current prices are shown on this site and at the point of payment in the bot.
  • Subscriptions renew automatically until cancelled. Monthly moves to lower loyalty rates automatically from months 4, 7 and 13; the 6-Month plan renews at the same price every six months; the Annual plan moves to monthly billing at the annual renewal rate after the first year. Loyalty rates apply while you stay subscribed and start again if you cancel and later resubscribe.
  • If a subscription payment fails, you keep access for 7 days while you update your payment details.
  • Payments are processed by Stripe. We do not store your card details.
  • Prices may change with notice; changes apply to future billing periods, not retroactively.

5. Cancellation and refunds

You can cancel a subscription at any time; you keep access until the end of the period already paid for. Deleting your account with /delete cancels any subscription immediately, with no refund for the unused period. One-time payments (such as the Athlete Assessment) are non-refundable once delivered. Message us if you believe a charge was made in error.

6. Your data

See our Privacy Policy for what we collect and why. You can export your data with /export or delete your account with /delete at any time.

7. Acceptable use

Do not use MaxCals to submit results on behalf of someone else without their knowledge, attempt to abuse or overload the service, or use it in any way that violates applicable law.

8. Limitation of liability

To the maximum extent permitted by law, MaxCals and its operator are not liable for injury, loss or damage arising from your use of the training guidance provided, except where caused by our negligence or where liability cannot be excluded by law. Nothing in these terms limits liability for death or personal injury caused by negligence, or for fraud.

9. Changes to these terms

We may update these terms from time to time. Continued use of MaxCals after an update constitutes acceptance of the revised terms. Material changes will be announced via the bot.

10. Governing law

These terms are governed by the laws of England and Wales, and Northern Ireland.

11. Contact

Questions about these terms: hello@maxcals.com.

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